Web Beauty: Leina Novicio (makeupbyleina)

Leina Novicio, began her love affair with makeup through a place her beauty alter ego makeupbyleina  now calls home – YouTube. At age 19, Novicio became wrapped up in makeup tutorial after tutorial on the video-sharing site, by watching gurus wip up beauty looks and churn out reviews, turning Novicio into one of the beauty obsessed. Her love for makeup steadily grew from one time hobby to full-blown career. With dreams of becoming a professional celebrity makeup artist, the 21-year-old guru and makeup artist, continues to showcase her makeup prowess for fans and future clientele. Inside the makeup maven fills us in on everything from her favorite tutorial to beauty products she lives by. Continue reading


Web Beauty: Joy Perry (joyluvsmakeup)

26-year-old bartender Joy Perry, has a knack for mixing and blending beyond just the bar. Perry, who created her Youtube channel joyluvsmakeup in 2008, displays her mixing and blending mastery in makeup tutorials and reviews that include everything from celebrity-inspired makeup to date night looks. As spring comes into full blossom, Perry shares her favorite spring beauty products, skin care must-haves, and more. Continue reading

Beauty Insider: Refinery 29 Senior Beauty Editor Megan McIntyre

Megan McIntyre, Senior Beauty Editor for global style site, Refinery 29, covers all-things-beauty. From industry news to seasonal trends, McIntyre’s career affords her the opportunity to scott out and report on the best beauty goodies the industry has to offer. McIntyre is a true beauty insider and here she exposes her personal favorite products.  Continue reading

Spring Makeup Tutorials & Reviews

With April showers comes May flowers and a new batch of spring makeup tutorials! Spring is the time of growth and extended sunshine – all together there’s just a brighter, warmer feeling in the air.

A good Youtube guru, already knows one of the top inquires for this season is spring makeup, because as spring indicates a time of rebirth and renewal, you too want fresh looks to fit the changing season as well as the blossoming beautiful flora. Check out spring tutorials and reviews from a few makeup gurus inside.

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Web Beauty: Amber McKinnon (BrownBombshellBeauty)

Beauty/style blogger and social media specialist, Amber Mckinnon, began her journey into Youtube makeup guru territory in 2009, and has been uploading ever since. A makeup enthusiast, who focuses primarily on beauty for women of color, McKinnon provides product reviews, makeup tutorials, and even haircare advice on both her Youtube channel and beauty blog, Brown Bombshell Beauty. A self proclaimed “Life-long beauty product junkie,” McKinnon spills on some of her beauty must-haves, what makeup does for a women’s confidence and more. Continue reading